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Monday 12 September 2016

Wall St Journal

I saw a Facebook post about The Wall Street Journal where the same story and advert were clearly aimed at different audiences:


I wasn't sure how authentic it was, so I went to the website and saw that there are different editions for key international markets. And the small print suggests that New York does get a different edition to elsewhere in the US and that there are different Eurpoean and Asian editions too.



Note the different intentions behind the phrasing of the ISIS headlines in the US and British versions (consider the connotations of "tricks" vs "eludes" for instance):

US - ISIS OPERATIVES LEARN TRICKS OF SPYCRAFT
UK - HOW ISIS ELUDES DETECTION

Visit the website here to make current comparisons.

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