Spoken language in written form - add your examples

Mixed-mode texts (containing spoken as well as written features) are the norm rather than the exception in many of the texts we are exposed to daily (see Fairclough's 'informalisation' theory). Please keep your eyes open to spot published texts that write to the audience almost as if speaking to them (don't quote people's private writing e.g. from facebook; use shop signs, adverts, articles etc.).

Please comment below giving the quote, the form and where you saw it e.g. A billboard for Thatcher's around Bristol says "What cider's supposed to taste like."

If it was a formal written text, you wouldn't expect to see the contraction, you would see 'cider is' - for me it creates the effect of a friend giving a recommendation and intimating that I ought to try it so that I would know what authentic cider is. The company seems to be opening a dialogue to get people talking about the product. If the contraction were not used, it might seem like a boast from the company and appear inherently untrustworthy.

If you can, do some analysis like I just did on why the informality/directness of the spoken form is used. Try and be tentative about the possible effects.