Expectations and influential power - the pretend slip-up in speechmaking: metanoia

This is great because it really highlights the importance of the E in GRAPE: expectations. We don't expect people delivering prepared speeches to slip up, so when they do, it heightens our focus on what they were talking about. Metanoia is a technique where you plan one of these seemingly spontaneous slips to draw attention to something. Read this article which explains it well.