I've been searching for new theory for you and here is a presentation that seems to be a good starting point for you to do wider reading - particularly McKinnon's attitudes look like they might be useful for exploring contrasting evidence about language change. It's just a jumping off point - don't expect to understand it from these brief notes - do more research to understand ideas that seem useful and there are a couple of good quotes to memorise.
I've also come across something called the PIDC model but no proper research to back it up yet - just people's revision sites. You can probably get a good idea by just googling 'language change PIDC' but I haven't got anything reliable to link to.
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