I found this article from 2008 when I was researching a quote I saw on my FaceBook news feed (always check sources!). The quote was about how when we talk about women being raped, we use the passive construction rather than focussing on the actual problem: the men who did the raping (the active agent). He also talks about how certain words have narrowed in their immediate connotations so that when someone says 'race', we have started to think about the people bringing up race as an issue, not the dominant race; the same with gender. That leaves the powerful unquestioned - they don't have to examine their privilege.
This links to Steven Poole's ideas about 'unspeak' and a central idea from the Sapir-Whorf hypothesis: because language influences thought (Sapir and Whorf), influential people choose words and expressions carefully (Poole), or instinctively, to shape the views of others through their language choices. As Katz says, by calling the problems around gender expectations in our society 'women's issues', it means that the actions of the dominant gender remain unquestioned - it doesn't have anything to do with men, does it?! Katz talks about how those in a position to do so can challenge this, so it's well worth checking out more of his work, e.g. his TED talks. And checking out Steven Poole's writing for an understanding of how our views are being manipulated (one of his examples is about whose idea it was to stop calling it global warming and start calling it climate change) - I'm sure you are aware of the current political uses of the synonyms 'migrant' vs 'refugee' and their starkly different connotations. Try and collect examples to use in a discussion of the importance of this - it would be great material in the creative question in AQA Paper 2 if you have examples from the key areas.
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