Language Change article - 'wackaging'

The art of creating a relationsip with the reader of your product packaging with a wacky approach e.g. eat me/keep me bananas (the use of first-person is suitably cutesy or zany). Some people don't like it. They created a tumblr account and dubbed the phenomenon 'wackaging'.

Here's an article from The Guardian by someone who agrees:

http://www.theguardian.com/lifeandstyle/wordofmouth/2014/mar/25/wackaging-trend-food-packaging-innocent-language

Here's a copywriter talking about a larger field of writing than just packaging that employs similar devices with some useful examples for the exam:

http://www.abccopywriting.com/blog/2011/10/10/wackywriting-cult-of-innocent